'You probably think people are interested in what you sell. Your product or service.
Amazingly, this isn’t completely true.
People don’t buy what you sell, they buy why you sell it.
And your ‘why’ is linked to who you are and what you stand for.
Apple computer is a great example. Their most successful campaign didn’t show a single computer. Instead, they showed quotes of great thinkers with the strapline ‘Think Different’.
Popularity of their computers grew not because of the size of their computer’s hard drive or the gigabytes of this or megabytes of that! It grew because Apple stood for something inspiring.
But we think you can do even better!
You can stand for something that tangibly makes the world a better place. So, what does your business stand for?
We recommend your personal values line up with your business values.
For example, Shamash’s business trains mindfulness teachers. His values are awareness, compassion and wisdom. So Shamash’s business is about creating a more mindful, kind and wise world. And we then reinvest by offering scholarships to people in third world countries to spread the values there too.
Yvonne’s coaches businesses and entrepreneurs. She believes in positive social change, community and zen. But she also believes everyone has the capacity to do business in a better way.
So Yvonne chooses to work with businesses who want to improve how they work and are willing to make changes to their own business practice as well as in the in community at large.
Consider how you wish to improve your business and create a better world. Then, do it. How? One way is by ensuring your business goals aligns with that mission. Write down your three core values and pick at least one to align with your business.
This was an extract from the free mini ebook '7 Powerful Principles to Bring Zen to Your
Business'. Download your free copy now.